Estrategias y técnicas de comunicación una visión integrada en el marketing /
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | Spanish |
| Published: |
Barcelona :
Editorial UOC,
2007.
|
| Edition: | 1. ed. en lengua castellana. |
| Series: | Economía y empresa (Editorial UOC)
Manuales (Editorial UOC) ; 88 Digitalia eBook Collection: Universitat Oberta de Catalunya. |
| Subjects: | |
| Online Access: | Digitalia Hispánica |
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| 020 | |z 9788497885935 (pbk.) | ||
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| 245 | 0 | 0 | |a Estrategias y técnicas de comunicación |h [electronic resource] : |b una visión integrada en el marketing / |c Inma Rodríguez Ardura (ccoordinadora) ; autores: Inma Rodríguez Ardura ... [et al.]. |
| 250 | |a 1. ed. en lengua castellana. | ||
| 260 | |a Barcelona : |b Editorial UOC, |c 2007. | ||
| 300 | |a 1 online resource (344 p.) | ||
| 490 | 1 | |a Manuales ; |v 88. |a Economía y empresa. | |
| 504 | |a Includes bibliographical references (p. 336-344). | ||
| 650 | 0 | |a Communication in marketing |x Study and teaching (Higher) |v Textbooks | |
| 650 | 0 | |a Advertising |x Study and teaching (Higher) |v Textbooks | |
| 650 | 0 | |a Marketing |x Planning |x Study and teaching (Higher) |v Textbooks | |
| 650 | 0 | |a Marketing |x Study and teaching (Higher) |v Textbooks | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Rodríguez Ardura, Inmaculada. | |
| 791 | 2 | |a Digitalia (Firm), |e distributor. | |
| 830 | 0 | |a Economía y empresa (Editorial UOC) | |
| 830 | 0 | |a Manuales (Editorial UOC) ; |v 88 | |
| 830 | 0 | |a Digitalia eBook Collection: Universitat Oberta de Catalunya. | |
| 856 | 4 | 0 | |3 Digitalia Hispánica |u http://www.digitaliapublishing.com/a/20135/ |
| 910 | |a Premium Collection: 2007-2012 | ||