Estrategias y técnicas de comunicación una visión integrada en el marketing - Rodríguez Ardura, Inmaculada (Barcelona : Editorial UOC, 2007)
Includes bibliographical references (p. 336-344).
Keywords: Communication in marketing -- Study and teaching (Higher) -- Textbooks; Advertising -- Study and teaching (Higher) -- Textbooks; Marketing -- Planning -- Study and teaching (Higher) -- Textbooks; Marketing -- Study and teaching (Higher) -- Textbooks; Electronic books