La equidad de marca "Brand Equity" una estrategia para crear y agregar valor
| Main Author: | |
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| Corporate Author: | |
| Format: | eBook |
| Language: | Spanish |
| Published: |
Cali (Colombia) :
Universidad ICESI,
2000.
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| Subjects: | |
| Online Access: | https://elibro.net/ereader/uninicaragua/6222 |
| Published: | No. 75(2000)- |
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| Physical Description: | 35-41 pp. |
| Publication Frequency: | Trimestral |
| ISSN: | 0123-5923 |