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|a 9788437092119
|q (eBook ;
|q ePub)
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| 020 |
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|z 9788437091457
|q (paperback)
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|z 8437091454
|q (paperback)
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|a DGITA
|b eng
|e rda
|e pn
|c DGITA
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| 050 |
1 |
4 |
|a HF6146.T42 eBook
|
| 245 |
0 |
4 |
|a The multimodal analysis of television commercials /
|c Barry Pennock-Speck, María Milagros del Saz-Rubio, editores.
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| 250 |
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|a Edición digital.
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| 264 |
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1 |
|a València :
|b Publicacions de la Universitat de València,
|c [2013]
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| 264 |
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4 |
|c ©2013
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| 300 |
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|a 1 online resource :
|b illustrations.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a English in the world series ;
|v 8
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Tv3 and the construction of a model of television advertising in Catalan / Germán Llorca-Abad -- Multimodal cueing of strategic irony / Lars Pynt Andersen -- How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach / Gwen Bouvier, David Machin -- Multimodal narrativity in TV ads / María Ángeles Martínez Martínez, Blanca Kraljevic Mujic, Laura Hidalgo-Downing -- ‘Above all’: The myth of ‘dreams’ as advertising tool / Kay L. O’Halloran, Sabine Tan, Marissa K. L. E -- ‘Hello Sunshine’ – A multimodal analysis of a Volkswagen television commercial / Sabine Wahl -- Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial / Andrea Rocci, Sabrina Mazzali-Lurati, Chiara Pollaroli -- Slogans in Spanish television commercials in three countries: a characterization of form, function and message / Karol J. Hardin.
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| 588 |
0 |
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|a Online resource; title from ePub title page (Digitalia, viewed July 8, 2015)
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| 650 |
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0 |
|a Television advertising.
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| 650 |
|
0 |
|a Discourse analysis
|x Social aspects.
|
| 650 |
|
0 |
|a Advertising
|x Language.
|
| 650 |
|
0 |
|a Television in propaganda.
|
| 655 |
|
0 |
|a Electronic books.
|
| 700 |
1 |
|
|a Pennock-Speck, Barry,
|e editor.
|
| 700 |
1 |
|
|a Saz-Rubio, María Milagros del,
|e editor.
|
| 791 |
2 |
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|a Digitalia (Firm),
|e distributor.
|
| 793 |
0 |
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|g Digitalia eBook Collection:
|a Universitat de València.
|
| 776 |
0 |
8 |
|i Print version:
|t Multimodal analysis of television commercials.
|d València : Publicacions de la Universitat de València, [2013].
|z 9788437091457
|
| 830 |
|
0 |
|a English in the world series ;
|v 8.
|
| 856 |
4 |
0 |
|3 Digitalia Hispánica
|u http://www.digitaliapublishing.com/a/34805/
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| 910 |
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|a Premium Collection: 2015
|