Yo reinaré : el Divino Niño en la comunicación publicitaria /

The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...

Full description

Bibliographic Details
Main Authors: Arango Lozano, Carlos Andrés, (Author), Sojo Gómez, Jairo Roberto, (Author)
Format: eBook
Language:Spanish
Published: [Bogotá] : Editorial UTADEO, [2018]
Subjects:
Online Access:Digitalia Hispánica