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|a Baena Graciá, Verónica,
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|a Fundamentos de marketing :
|b entorno, consumidor, estrategia e investigación comercial /
|c Verónica Baena Graciá.
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|a Primera edición en lengua castellana.
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|a Barcelona :
|b Universitat Oberta de Catalunya,
|c 2011.
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| 300 |
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|a 1 online resource (209 pages).
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|a Manuales ;
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|a Economía y empresa
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|a Includes bibliographical references (page 209).
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|a Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014)
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|i Print version:
|a Baena Graciá, Verónica.
|t Fundamentos de marketing : entorno, consumidor, estrategia e investigación comercial.
|d Barcelona : Universitat Oberta de Catalunya, 2011.
|z 9788497884648
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|a Economía y empresa (Editorial UOC)
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