Description: Dirección de productos y marcas /

Bibliographic Details
Main Author:	Calderón García, Haydeé, (Author)
Other Authors:	Jiménez Zarco, Ana Isabel, (Editor)
Format:	eBook
Language:	Spanish
Published:	Barcelona : Universitat Oberta de Catalunya, 2004.
Edition:	Primera edición en lengua castellana.
Series:	Economía y empresa (Editorial UOC) Manuales (Editorial UOC) ; 23
Subjects:	Brand name products > Management. Product management. Electronic books.
Online Access:	Digitalia Hispánica

Description
Physical Description:	1 online resource (251 pages) : illustrations.
Bibliography:	Includes bibliographical references (pages 243-247).
ISBN:	9788490292778 (electronic book)