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| LEADER |
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|a 9788490290767 (electronic book)
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|z 8497888960 (pbk.)
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|z 9788497888967 (pbk.)
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|a DGITA
|b eng
|e rda
|e pn
|c DGITA
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|a HF5415.13 eBook
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|a Baena Graciá, Verónica,
|e author.
|
| 245 |
1 |
0 |
|a Instrumentos de marketing :
|b decisiones sobre producto, precio, distribución, comunicación y marketing directo /
|c Verónica Baena Graciá, María de Fátima Moreno Sánchez.
|
| 250 |
|
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|a Primera edición en lengua castellana.
|
| 264 |
|
1 |
|a Barcelona :
|b Universitat Oberta de Catalunya,
|c 2010.
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| 300 |
|
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|a 1 online resource (231 pages) :
|b illustrations.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
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|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Manuales ;
|v 168.
|a Economía y empresa
|
| 504 |
|
|
|a Includes bibliographical references (pages 227-231).
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| 588 |
0 |
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|a Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014)
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| 650 |
|
0 |
|a Consumer behavior.
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| 655 |
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0 |
|a Electronic books.
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| 700 |
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|a Moreno Sánchez, María de Fátima,
|e author.
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|a Digitalia (Firm),
|e distributor.
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|g Digitalia eBook Collection:
|a Universitat Oberta de Catalunya.
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| 776 |
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|i Print version:
|a Baena Graciá, Verónica.
|t Instrumentos de marketing : decisiones sobre producto, precio, distribución, comunicación y marketing directo.
|d Barcelona : Universitat Oberta de Catalunya, 2010.
|z 9788497888967
|
| 830 |
|
0 |
|a Economía y empresa (Editorial UOC)
|
| 830 |
|
0 |
|a Manuales (Editorial UOC) ;
|v 168
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| 856 |
4 |
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|3 Digitalia Hispánica
|u http://www.digitaliapublishing.com/a/20218/
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| 910 |
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|a Premium Collection: 2013
|