Description: Casos de márketing y estrategia /

Bibliographic Details
Main Authors:	Gázquez Abad, Juan Carlos, (Author), Jiménez Castillo, David, (Author), Marín Carrillo, María Belén, (Author), Segovia López, Cristina, (Author)
Other Authors:	Sánchez Pérez, Manuel, (Editor)
Format:	eBook
Language:	Spanish
Published:	Barcelona : Universitat Oberta de Catalunya, 2006.
Subjects:	Marketing > Cases. Electronic books.
Online Access:	Digitalia Hispánica

Description
Physical Description:	1 online resource (369 pages)
Bibliography:	Includes bibliographical references (pages 359-369).
ISBN:	9788490293287 (electronic book)