Description: Principios y estrategias de marketing

Bibliographic Details
Other Authors:	Rodríguez Ardura, Inmaculada., Ammetller Montes, Gisela., López Prieto, Óscar., Maraver Tarifa, Guillermo.
Format:	Electronic eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, 2006.
Edition:	1. ed. en lengua castellana.
Series:	Economía y empresa (Editorial UOC) Manuales (Editorial UOC) ; 67 Digitalia eBook Collection: Universitat Oberta de Catalunya.
Subjects:	Marketing > Management. Electronic books.
Online Access:	Digitalia Hispánica

Description
Physical Description:	1 online resource (460 p.) : ill.
Bibliography:	Includes bibliographical references (p. 437-446).
ISBN:	9788490293621 (electronic bk.)