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131201s2008 sp ob 000 0 spa |
| 020 |
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|a 9788490297612 (electronic bk.)
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|z 8497886496 (pbk.)
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|z 9788497886499 (pbk.)
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|a DGITA
|b eng
|e pn
|c DGITA
|
| 050 |
|
4 |
|a HF5415.1265 eBook
|
| 100 |
1 |
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|a Sivera Bello, Silvia.
|
| 245 |
1 |
0 |
|a Marketing viral
|h [electronic resource] /
|c Silvia Sivera Bello.
|
| 250 |
|
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|a 1. ed. en lengua castellana
|
| 260 |
|
|
|a Barcelona :
|b Editorial UOC,
|c 2008.
|
| 300 |
|
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|a 1 online resource (103 p.)
|
| 490 |
1 |
|
|a Tic.cerø ;
|v 15.
|
| 504 |
|
|
|a Includes bibliographical references (p. 99-103).
|
| 650 |
|
0 |
|a Viral marketing.
|
| 650 |
|
0 |
|a Word-of-mouth advertising.
|
| 655 |
|
0 |
|a Electronic books.
|
| 791 |
2 |
|
|a Digitalia (Firm),
|e distributor.
|
| 830 |
|
0 |
|a Tic.cerø ;
|v 15.
|
| 830 |
|
0 |
|a Digitalia eBook Collection: Universitat Oberta de Catalunya.
|
| 856 |
4 |
0 |
|3 Digitalia Hispánica
|u http://www.digitaliapublishing.com/a/20431/
|
| 910 |
|
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|a Premium Collection: 2007-2012
|