Description: Los modelos de planificación estratégica en la teoría de las relaciones públicas

Bibliographic Details
Main Author:	Matilla, Kathy.
Other Authors:	Sáez Casas, Albert.
Format:	Electronic eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, 2008.
Edition:	1. ed. en lengua castellana.
Series:	Comunicación (Editorial UOC) Manuales (Editorial UOC) ; 100 Digitalia eBook Collection: Universitat Oberta de Catalunya.
Subjects:	Public relations. Strategic planning. Communication. Political leadership Advertising, Political Electronic books.
Online Access:	Digitalia Hispánica

Description
Physical Description:	1 online resource (301 p.) : ill.
Bibliography:	Includes bibliographical references (p. 269-301).
ISBN:	9788490295892 (electronic bk.)