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1

El marketing urbano como estrategia de gestión : impactos sobre los prestadores de servicios turísticos /

by Parra Alvíz, Mercedes.
Published 2015

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2

Comunicación, propaganda, psicología y publicidad selección de lecturas /

Published 2006

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3

Maximarketing el nuevo rumbo de las estrategias de publicidad, promoción y mercadotecnia /

by Rapp, Stan.
Published 1988

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4

Mercadotecnia conceptos y aplicaciones /

by Schewe, Charles D.
Published 1982

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5

Teoría y problemas de mercadotecnia

by Holtje, Herbert F.
Published 1982

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6

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G.
Published 1992

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7

Ventas y mercadotecnia para el profesional del turismo

by Foster, Dennis L.
Published 1994

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8

El nuevo maximarketing guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información /

by Rapp, Stan.
Published 1996

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9

Todo en saber vender mercadotecnia y ventas prácticas /

by Treviño Martínez, Rubén.
Published 1998

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10

Executips para tu marketing gerencial rumbo a las grandes ligas corporativas /

by Malagón-Kamel, Carlos.
Published 1997

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11

Diseño y desarrollo eficaces de nuevo producto

by Rosenthal, Stephen R.
Published 1998

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12

Marketing internacional /

by García-Sordo, Juan B.
Published 2001

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13

Marketing internacional

by Cateora, Philip R.
Published 2006

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14

La guerra del marketing

by Ries, Al.
Published 2006

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15

Blog marketing la nueva y revolucionaria forma de incrementar las ventas, construir su marca y obtener resultados excepcionales /

by Wright, Jeremy.
Published 2007

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16

Guía rápida para crear presentaciones de negocios

by Matthews, Carole.
Published 2007

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17

Manual del gerente de ventas

by Gschwandtner, Gerhard.
Published 2008

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18

Poder e influencia las reglas han cambiado /

by Dilenschneider, Robert L.
Published 2008

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19

Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar /

by Bhargava, Rohit.
Published 2009

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20

Mercadotecnia microfinanciera /

by Deschamps F., Marco.
Published 2005

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