Lenguajes objetuales & posicionamiento : un marco de orden cultural y empresarial para el diseño de objetos - Pineda Cruz, Edgar; Sánchez Valencia, Mauricio; Amarilles Ospina, Diego (Santa Fe de Bogotá : Universidad de Bogotá Jorge Tadeo Lozano, 1998)
Includes bibliographical references.
Online resource; title from PDF title page (Digitalia, viewed May 20, 2016)
Keywords: Positioning (Advertising); Semiotics in advertising; Industrial design -- Psychological aspects; Symbolism in advertising; Advertising -- Language; Electronic books