Marketing cinematográfico : como promocionar una película en el entorno digital - Herbera, Joan; Linares, Rafael; Neira, Elena (Barcelona : Edtorial UOC, 2015)
Includes bibliographical references.
Online resource; title from PDF title page (Digitalia, viewed March 3, 2017)
Keywords: Digital cinematography -- Marketing; Motion pictures -- Distribution; Motion pictures -- Marketing; Electronic books