Reconfigurar las relaciones públicas : ecología, equidad y empresa - McKie, David, 1947-; Munshi, Debashish; Xifra i Triadú, Jordi, 1961-; Menéndez, María Luisa (Barcelona : Universitat Oberta de Catalunya, 2011)
Translation of: Reconfiguring public relations : ecology, equity, and enterprise. New York : Routledge, 2007.
Includes bibliographical references (pages 285-332).
Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014)
Keywords: Public relations -- Management; International business enterprises -- Moral and ethical aspects; Globalization -- Economic aspects; Environmental policy -- Social aspects; Electronic books