Gestión estratégica de la demanda - Salazar D., Néstor A. (Bogotá, D.C. : Colegio de Estudios Superiores de Administración, CESA, 2011)
Includes bibliographical references.
Online resource; title from PDF title page (Digitalia, viewed September 30, 2017)
Keywords: Marketing -- Management; Supply and demand; Market segmentation; Consumer behavior; Electronic books